3 Ideas About Ideas

  1. Ideas are not commodities. They aren’t a scarce resource. Sharing ideas creates more ideas. Ideas need to be shared. Ideas matter.  

  2. Ideation & execution are not binary. The team that wasn’t part of the ideation is a team executing something other than what was ideated. 

  3. Ideas make us humans. Cats don’t have ideas. Rocks don’t either, but if they did, they’d generate better ideas than cats.

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